CHEAP STUFF - RP

Public Relations
Ryanair does not employ an advertising agency, instead producing all its advertising material in-house. Michael O'Leary often states that the airline goes to extremes to make a point, an approach which has resulted in Ryanair's advertising occasionally being considered offensive [3].[10]
In a number of incidents it has responded stubbornly to relatively trivial matters, often to make a point about the constant need to avoid adding "frills" to its service. Ryanair regularly makes vitriolic attacks on opponents.[11] In one such notable incident, former Irish Minister for Transport Mary O'Rourke (1997–2002), was personally ridiculed in a series of controversial newspaper advertisements when she refused to break up the state monopoly which then ran Irish airports, Aer Rianta. (The break-up of Aer Rianta remains a high-profile demand for Michael O'Leary. Under the State Airports Act 2004, Aer Rianta has been renamed Dublin Airport Authority, although as of April 2006 Cork and Shannon airports had not yet been given autonomy pending resolution of a dispute over debt transfers).
In 2002 Ryanair reneged on a promise of free flights given as a prize to the airline's one millionth passenger, Jane O'Keeffe. She received the prize in 1988, and had been using it for several flights every year, but the airline refused to carry her free of charge on a flight in 2002. The woman eventually went to court and won an award of €67,500.